The group of products that you sell is called your product line. You can choose your product line in many ways. When starting out, some businesses have a theme they want to find products for, such as children's craft supplies, accessories for pets, or plus-sized men's clothing. Some businesses know exactly what products they want to sell, but don't know where to get them from. Other businesses don't yet know what to sell.
Regardless of your position when you start out, it's important to choose the right suppliers and the right products to sell.
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